LeEco has been dedicated to an ecosystem complete with "platform, content, devices, and applications" and is gearing up to become a global player with plans to build a LeEco world based on co-creation, co-development and co-sharing, according to MIC (Market Intelligence & Consulting Institute), a Taipei-based IT research institute. "Through sound investment decisions and M&A activities, LeEco has created a content monopoly with barriers that keep competitors at bay," says Kay Chung, senior analyst with MIC.
LeEco Strategic Investments and Alliance Partners: Le.com, Le Vision Pictures, Le Sports
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Investment
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Partner
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Cooperation model
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Le.com
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Hua'er Film and Television
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Le.com acquired Hua'er Film and Television for 900 million RMB (138 million USD) in March 2014. Hua'er Film and Television has produced many popular TV series including Legend of Zhenhuan, Happiness as Flowers, Gold Marriage, Editorial Department Story, and Legend of Miyue.
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Le Vision Pictures
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Zhang Yimou, Tsui Hark
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With the establishment of a production fund to be overseen by director Zhang Yimou in May 2013, Le Vision Pictures has shown strong support for Zhang’s films; in April 2015, Tsui Hark also joined the team of directors under Le Vision Pictures
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Le Sports
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English Premier League
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Le Sports signed a 2.55 billion RMB (392 million USD) deal in September 2015 to broadcast the English Premier League for three seasons starting from 2016/17
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World Sport Group (WSG)
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Le Sports bought a 20% stake in October 2015 to become one of WSG's three largest stakeholders. WSG is Asia's largest sports marketing, media, and event management company.
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MLB
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Le Sports acquired exclusive rights in January 2016 to broadcast MLB games for the next three years in China, Hong Kong and Macau.
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Zhangyu.tv
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Le Sports acquired Chinese live sports platform Zhangyu.tv for 300 million RMB (46 million USD). Zhang Xuan, CEO of Zhangyu.tv, has assumed the position of CTO at Le Sports.
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Chinese Football Association
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In February 2016, Le Sports acquired exclusive rights to broadcast 2016 and 2017 Super League games for 2.7 billion RMB (415 million USD).
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"LeEco's business model has relied on investments in top-notch content and talent in the past. However, since the shift to building an ecosystem surrounding "platform, content, device, and application", the company has found it necessary to work with other leading players and form alliance partners. The company is also making large-scale capital investments and poaching talents, whether for its online video services or its later hardware, cloud, financial and e-commerce businesses" Chung explains.
To see more about this report, please visit: Unveiling the Strategic Development and Investment Deployments of LeEco
For future receipt of press releases, or more information about MIC research findings, please contact MIC Public Relations.
About MIC
Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english